Wight Vodka

Tack & Gybe Responsibly



21 July 2008

Camp Kerala and Wight Vodka Deliver Ultimate Luxury

Gurnard, Isle of Wight, England

Camp Kerala is a truly plush, stunningly situated, secure haven for those who have the means to enjoy Skandia Cowes Week in ultimate style. From Camp Kerala’s fabulous location at Gurnard, visitors will be able to take in the racing on the Solent from the tranquility of their own luxurious tent. And this year, the illustrious guests will be enjoying specially mixed Wight Vodka cocktails in Camp Kerala’s famous bar and chill out area.

Jennifer Lederman, the energetic creator of the Camp Kerala experience, is looking forward to making this year’s Cowes Week something very special. “We have finally found this fantastic site at Gurnard and are now able to bring Camp Kerala to Skandia Cowes Week 08 and the interest has been massive. When we connected with the crew at 50° North, we knew right away that Wight Vodka would align perfectly with the tastes of our customers. WV Cocktails will be served to our guests during the week and I am certain that they will contribute greatly to guest’s enjoyment of the whole event.”

At the heart of Camp Kerala are Shikar tents made by the Maharaja of Jodhpurs own tent makers as perfect replicas of those used by his ancestors on hunting trips. Each tent sleeps two and is filled with original Rajastani furniture, sumptuous Hungarian duck down duvets, crisp, white Egyptian cotton sheets and pillows, sheepskin rugs, fresh flowers, fruit and much more. The tents provide the perfect sanctuary from a day’s racing on the Solent or an evening’s parties in the marinas.

Ritu Manocha, a founding partner with 50° North, the company behind Wight Vodka, is energized by the creativity of the Camp Kerala team. “As soon as I connected with Jennifer and read the press on their previous Glastonbury events, I knew that Wight Vodka would be a perfect match. We’ve developed some really unique cocktails that will be ‘one and only’ versions for the Camp Kerala guests and there’s every reason to believe that Wight will add to their enjoyment. This will be a fantastic experience for those select few staying in Camp Kerala!”

About Camp Kerala

“Camp Kerala…one of the most unquestionably glamorous places to be in the UK” Vogue December 2007. Camp Kerala is a truly luxurious, stunningly situated, secure haven for all those who would like to enjoy Skandia Cowes Week 08 in the ultimate style. For more information on how you can be part of Camp Kerala, visit www.campkerala.com or call +44 (0)1749 86 00 77

About 50° North

50° North are the creators of Wight Vodka. The company’s spirit and enthusiasm for the ocean, coupled with the centuries-old regatta traditions of the Isle of Wight, and of course a full appreciation of superior vodka, culminated in the creation of the world’s smoothest, 42% ABV potato-based vodka. One sip of Wight Vodka will make a believer out of the most discerning connoisseur and the company welcomes your joining a unique and elite class. Tack & Gybe Responsibly.

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50° North

BACKGROUND PHOTOGRAPHY: Mike Jones / Waterline Media