Wight Vodka

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23 June 2007

Sunseeker & Wight Vodka – Two ‘Undiluted Spirits’


Yarmouth, Isle of Wight, England

Wight Vodka is a proud sponsor of Sunseeker Sales Group’s recent owner’s weekend in Yarmouth on the Isle of Wight. With over 20 Sunseekers (including the Predator 108 as featured in the latest James Bond Movie “Casino Royale”) and 100 people attending the weekend of events, the feedback from all was nothing short of fabulous.

“Sunseeker takes tremendous pride in creating the world’s finest yachts as well as supporting our customer’s enjoyment of them,” commented Deborah Culpan, Marketing Coordinator at Sunseeker Sales Group. “In recent years, we have hosted owner events in Europe’s greatest boating locations to bring like-minded people together for a weekend of entertainment and social networking. When the idea of Wight Vodka’s participation was surfaced for our Yarmouth event, it didn’t take long for us to realise that the team behind Wight Vodka have the same ethos as we do. We both take life to the extreme of enjoyment, with an Undiluted Spirit!”

The main event of the weekend was held at the Royal Solent Yacht Club in Yarmouth. Though the British weather has been a bit on the ‘wet side’ this year, for some reason, the clouds broke and the sun came out for the afternoon Wight Cup party and evening dinner dance.

Ritu Manocha, Director at 50° North, the company behind Wight Vodka, said “To be involved in our first Sunseeker event was very special. The people from both the Sunseeker Sales Group as well as the owners, friends and family who participated in the weekend all have similarities in their passion for the ocean and love of life’s better things. This, coupled with their first introduction to Wight Cups on the Saturday evening, enhanced an already great party all weekend long!”

Culpan continued, “We always have great events for our Sunseeker owners and friends. However, this last weekend in Yarmouth had something a little extra special going for it. I have a feeling Wight Vodka had a bit to do with it!”

About Sunseeker Sales Group

Based in Poole, Dorset, Sunseeker Sales Group is the exclusive distributor of the luxury Sunseeker motor and sport yachts range in the UK and is Europe’s longest established sole Sunseeker dealership. The close proximity to Sunseeker International, the production company, ensures they have close links with the manufacturer, which has spanned more than three decades. As well as specialising in the sale of the latest luxury performance yachts SSG also deals with preowned stock and brokerage boat sales. It provides advice and guidance on all aspects of yacht management and offers service and maintenance facilities in all of its territories. www.sunseekersalesgroup.com

About 50° North

50° North are the creators of Wight Vodka. The company’s spirit and enthusiasm for the ocean, coupled with the centuries-old regatta traditions of the Isle of Wight, and of course a full appreciation of superior vodka, culminated in the creation of the world’s smoothest, 42% ABV potato-based vodka. One sip of Wight Vodka will make a believer out of the most discerning connoisseurs, and the company welcomes your joining a unique and elite class. Tack & Gybe Responsibly.

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50° North

BACKGROUND PHOTOGRAPHY: Mike Jones / Waterline Media