Wight Vodka

Tack & Gybe Responsibly

Scuttlebutt

Ropes

31 January 2009

Wight Vodka at 50° 48.63’N, 01° 16.66’W

 

The Solent, England

The race is on!

Wight Vodka is excited to have snapped up one of the central Solent racing marks in a long-term agreement with Cowes Week Ltd. The Wight Vodka racing buoy is located at 50° 48.63’N, 01’ 16.66’W and will be used throughout the coming years’ regatta seasons in potentially hundreds of races.

Ritu Manocha, Director at 50° North, the creators of Wight Vodka, anticipates the buoy to be in constant use. “We always had our eyes on sponsoring one of the premium racing marks in the Solent. We wanted a mark that is used by the yacht and sailing clubs both on the Isle of Wight and the south coast. When 50° 48.63’N, 01° 16.66’W opened up, we knew immediately that it was perfect for the Wight Vodka brand.”

Stuart Quarrie, Chief Executive of Cowes Week Ltd and the Cowes Combined Clubs, is pleased to have the support of 50° North. “Cowes Week Ltd believes in building strong relationships with our partners, harbour and racing authorities and of course the yachtsmen and women who enjoy the Solent waters. Having the Wight Vodka racing mark firmly established for future years shows great long-term commitment.”

Manocha continued “Now that we have the mark, we can definitely have some fun with it. For example, I can see yacht clubs creating a ‘First to the WV Mark’ contest with the more prestigious races, whereby the skipper who rounds WV ahead of the rest may get special recognition: A signed bottle of Wight perhaps?”

About Cowes Week Ltd

Cowes Week Ltd was formed in 2007 and is wholly owned by the 10 members of the Cowes Combined Clubs. Cowes Week Ltd provides the Cowes Week event with a single management board with overall responsibility for policy decisions and strategic direction relating to Cowes Week and ensures that the business operation of both the shore-side and racing elements are managed professionally. For more information please visit the Cowes Week website.

About 50° North

50° North are the creators of Wight Vodka. The company’s spirit and enthusiasm for the ocean, coupled with the centuries-old regatta traditions of the Isle of Wight, and of course a full appreciation of superior vodka, culminated in the creation of the world’s smoothest, 42% ABV potato-based vodka. One sip of Wight Vodka will make a believer out of the most discerning connoisseur and the company welcomes your joining a unique and elite class. Tack & Gybe Responsibly.

Download this press release as a PDF

Leave a Reply

50° North

BACKGROUND PHOTOGRAPHY: Mike Jones / Waterline Media