Wight Vodka

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2 May 2009

Wight Vodka Crosses Over the Line

 

Brands Hatch, England

For the first time in Wight Vodka’s (very cool) history, the boutique brand dipped its toe into the hallowed asphalt of Brands Hatch.

The discussions around sponsorship with Nima Khandan-Nia, one of the Ferrari drivers for MTECH Racing, started a few years back. However, as WV has traditionally been the brand focused on the high-end yacht racing circuits, making the crossover from H2O to asphalt was more of a timing decision than anything else.

Ritu Manocha, owner of 50° North, the creators of Wight Vodka, said “We have a total love of the ocean but we also have a high passion for motor sports both on and off the water. Call it our lifestyle or call it whatever you want, but supporting MTECH at the GT Cup this weekend was fabulous. It just so happened that the A1 GP was also being held at Brands Hatch, and the combination of the people, the racing, the weather and the Wight Vodka cocktails proved a total hit!”

MTECH Racing, owned by Mike Edmonds, runs a team of highly-motivated drivers including Nima Khandan-Nia, John Dhillon, Duncan Cameron, Matt Griffin and Mike Edmonds. Between these five drivers, they own and race Ferrari 360s, Ferrari 430s, and a custom built Lotus in the GT Cup and the British GT Championships. The team is gaining momentum with Cameron and Edmonds taking first and second places in the BRITCAR championship races at Rockingham Raceway last weekend.

“Our time is definitely focused on yachts and yachting” continued Ritu, “but every once in a while we will venture outside the ‘safe harbour’ and into something a little different. Motor racing and yachting are a perfect lifestyle combination for the Wight Vodka brand!”

About MTECH Racing

MTECH Racing was formed in 2006 by Mike Edmonds to run Ferrari 360 Challenge cars in the Castle Combe Special GT Championship. After winning the 2007 Castle Combe GT Championship with Duncan Cameron as one of the drivers, 2008 saw MTECH Racing move into BRITCAR with two Ferrari F430 GT3s, whilst retaining the 360s for GT Cup duties. Visit the MTECH Racing website

About 50° North

50° North are the creators of Wight Vodka. The company’s spirit and enthusiasm for the ocean, coupled with the centuries-old regatta traditions of the Isle of Wight, and of course a full appreciation of superior vodka, culminated in the creation of the world’s smoothest, 42% ABV potato-based vodka. One sip of Wight Vodka will make a believer out of the most discerning connoisseur and the company welcomes your joining a unique and elite class. Tack & Gybe Responsibly.

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BACKGROUND PHOTOGRAPHY: Mike Jones / Waterline Media